大学essay专业paper代写范文:National Cranberry Cooperative

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The Case Study of the organization National Cranberry Cooperative

The organization National Cranberry Cooperative was once a world famous factory which was in charge of the processing of Cranberry and its marking all around the nation. This organization has spread through many states such as the New Jersey, Washington DC and so on.

Every year in September, it is the period of time when the Cranberry companies as well as the vendors make the highest profits but it does not last too long since it usually ends in the middle of December. In fact, based on the company’s data, it is obvious that from the middle of the last century to the nineteen ninty four, the company had experienced an increasingly growing amount of productions of the Cranberry. When it was the 1960s, the production was only six hundred thousand but in the recent decade, the production had risen to more than one point five million barrels.

However, the amount of fresh sales has decreased to less than four hundred. In fact, the fresh sales are the most profitable ones so the decrease of the amount of fresh sales will directly lead to the decrease of its profits. However, from the chart, it is obvious that there is one serious problem in the management of the products in the company: the trend in the chart has shown that every year, there has been an increasing surplus of the cranberries being produced. However, the bad news is that these cranberries that are produced are not being utilized or purchased but the head of the cranberry leader had actually spent money on paying for the workers’ salary and the facilities.

This problem got too serious that in the 1990s, the amount of surplus was too serious that the company even had to seek for the help from the authority of Agricultural development. To solve this problem, the short term solution would be to decrease the amount of cranberry that the company produces or markets for because for every ton of the cranberry being processed, a lot of money had been paid for the factory workers. Therefore, if every month less cranberry was produced, fewer workforces would be wasted. However, this solution can only help the leader Mr. Schaeffer of theorganization National Cranberry Cooperative solve the issues for a short time. It is obvious that once a company chooses to produce less products, less profits can be made.

 Although the leader Mr. Schaeffer might be able to save a small amount of money which originally was for the extra workforces, he still needs to pay for the same amount of money for the machines in the factory or the same amount of rent for that place. If less cranberries can be produced, once they were all sold, the factory will be making zero profits but paying for millions for its staff, operation as well as the rent.

In fact, if I were to make a long term suggestion to the leader Mr. Schaeffer, I would suggest him to do enough research before he decides to take leap. Apparently, the company did not conduct a full round research such as finding the people from which locations are willing to pay for the cranberries or which age groups fancy more for cranberries. It is obvious that for different ages groups, they have various tastes and even in different area in a same nation, the ability to pay for expensive fruit will increase as the average salary of people in that city had increased.

 Therefore, since the leaders of the company did not do a full research to found out all these details, they have distributed almost the same numbers of branches in different cities but they did not notice that they have wasted the sources in small cities because citizens in those areas do not have the habit of paying for fruit that is not seen commonly. However, if the leader Mr Schaeffer had done enough survey to figure out the result, he is able to make the best use of his current resources for the company’s development.

In addition, another important fact about ho the cranberries were processed should be mentioned. There are two ways to harvest the cranberries and these two methods are the exact opposite of one another because one is named as the water harvesting and the other type is known to be the dry harvesting. Just like other fruits such as the grapes and lemon in the market, people have to pay completely different prices for each of them. If the worker water harvest the cranberries, they usually need to shake the berries from the bushes with the machines and below that, there is water in which the berries are able to flow up. It is well known that water harvesting will yield up to more than twenty percent of dry harvesting.

However, the disadvantage of it is that as times goes by if the vendors are not able to sell out the berries on time, it is likely that there will be damage and the products will be ruined. However, while the workers dry harvest the berries, they could put the dried berries in the storage for a longer time so that the fruit will be not a waste if they cannot be sold in that season. At the same time, the berries are the dry harvested can sell at a much higher price. I believe that the leader of the National Cranberry Cooperative Mr Chaeffer can make better use of the current mechanization to produce more dry harvested cranberries. It is true that at the previous stage, it will take more time and cost more money to produce tons of cranberries, the profit will come if the marketing is properly made. In fact, this solution is not a short term solution since dry fruit has been the favor of the young and the elderly for decades, this trend will hardly change in decades.

 Also, the dried berries can be stored for a long time and proper use of chemical can even make sure it will not expire before it was sold. As a result, the company will end up having too much surplus and wasting money on the production. However, the step marketing should be paid enough attention too because the customers are usually triggered to try certain products while they are encouraged by a piece of creative ads. I think the Mr Schaeffer should not only put pictures of cranberries in the promotion ads because it looks like millions of other mundane promotions. Instead, he could introduce the product starting with a girl looking delightful in a playground or somewhere else.

To conclude, the National Cranberry Cooperative had experienced the decrease of profits because they had not done enough researches about which group of people are mostly interested in paying for this product and in which area they shall invest more workforces. Also, they did not fully make use of the industrialization to produce cranberries that can be kept for a longer period of time. In order to succeed for a long term, the company should not decrease its production but spend more money and resources on producing the right products for the right customers.

Reference:

  1. a. National Cranberry Cooperative, 1996. Harvard Business School. Web. 7 July. 2011

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