大学论文代写 commercial advertisement

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Commercial Advertisement in Public Schools

In the modern world with advanced technology widely used in every field as well as convenient network sources, very often, the public is in the world of advertisement. In fact, now companies usually boast of the functions of their products or they spend too much money on promoting the products that they have forgotten the most essential part is the product’s quality and the product itself. People are forced to read advertisement everywhere such as in their computers, on the streets or even in television programs. On the internet, there is a function which can detect what we have searched online before so in the future, advertisement of the similar products will pop up on the screen all the time.

In fact, in the article, Stealth TV: Channel One Delivers News and Advertising to the Classroom, a more serious issue has been mentioned. It is said that even in high school, students have to watch television programs with a few minutes of advertisement. In the article, an example was quoted, which is the Clifton High School, in which the students have to watch tv programs. An event about a classroom of students watching shows in a Spanish lesson while the teachers played the video about two anchormen chatting on the show, with one of saying using vulgar words. Right after the show, on the screen, it presented a two minute commercial video clips about sugar. It was a Spanish lesson in which the students are supposed to focus on picking up a new language through the guidance of a teacher. On the contrary, it ended up being a lesson with videos of rude anchorwomen as well as irrelevant sugar advertisement.

It is indeed true that the teacher did not show the video clips about advertisement on purpose to promote to the students. However, since the videos were played to the students in schools, whoever is in charge of these activities should try hard to make sure that the students will not see irrelevant commercial content. I believe that now as the free market develops faster, people who want to make a profit will make use of every channel to promote their products. Now in China, the richest businessmen are no longer those who own the traditional clothing factories or the bulb factories. On the contrary, these owners have to pay a large amount of money to those who own the internet website with a lot of visitors.

In the article, it is mentioned that according to the political members in different parties, now they are more concerned about protecting children in high school or in primary school from seeing these advertisement. In Channel One, it is filled with good programs with instructive content. However, as it is the popular channel, the company that owns this channel does not deny accepting advertisement as long as they have the opportunity. These are parenting uprisings protesting against the trend saying that Channel One should not accept commercial’s offers.

Also, it is mentioned that Channel One host did not focus on broadcasting important news such as the political movements or the important decisions in the nation. On the contrary, the TV program’s host simply focused on bragging about the exotic trips that they had been on to. From this part, readers can tell that the content in Channel One has been changing, not only the channel is accepting useless advertisement, even the hosts are wasting time gossiping about things that are not instructive.

In fact, Channel One was accepted to be broadcast in high school because it is famous for its educational function. In the article, it is said that “Channel One also makes much of its public service announcements, including those warning students to resist peer pressure to take drugs.” (Baker & Smith) Sometimes, the host also teaches the students not to be anxious to do wrong things in order to fit in the groups. When a person reaches it adolescence, it is the period of time when they easily make mistakes and take impulsive actions. Every year, there are a large number of teenagers committing suicide because they are not mentally strong or mentally healthy. In Youtube, a girl who was less than 17 years old made a video before she committed suicide. In the video, she did not say a word. Instead, she help up a sign on which her miserable experiences were written down. She committed suicide because she could not bear the humiliation any longer as she sent her naked picture to a man from the internet and the man used it to blackmail her. It is true that the man is to blame but we should not ignore the function of education in school. Now the biggest problem in the educational system in every country is that the professors teach the students knowledge but they do not teach them how to be a good person.

As a result, the only way students can learn how to be a person in the society is from the internet and television programs. However, nowadays, the world is full of materialistic information. For example, on the television, hosts waste time on bragging about their trips and their luxury hotel in an exotic place. Gradually, the students are convinced to believe that a successful life means a life with a lot of money. Therefore, fewer students spend time on developing their mental health or building up a positive attitude towards life. On the contrary, their life is filled with commercial ads as well as materialistic, in their mind, they are no longer interested in learning the great history about their nation and how to be a better person. The fact that commercial ads can be accepted in schools and students even spend time on watching them in school will cause serious problems in their mental development and their life attitude.

Reference:

Baker & Smith, Stealth TV: Channel One Delivers News and Advertising to the Classroom, p 164- 173

Barbara Meltz, Fighting Obesity but Fronting for Junk Food, p 175-176

Naomi Klein, New Branded World from No Logo, p 140-152

 

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